Print Media, the original wireless communication
The unique and practical aesthetic qualities print media offers, simply isn’t matched by its electronic alternatives. It doesn’t crash, is free of virus and can still be read without any updates or patches thousands of years into the future.
It is apparent in human nature that we keep and cherish mementos of our existence and even though we all love our technology, it’s hard to be passionate about a PDF. Printed material compared to its electronic equivalent, is a tangible, emotive recording of time be it personal, business or community.
